partnerships
The Partnership Pitch Is the Problem
Founders burning through paid ads and cold outreach are turning to partnerships, and bringing the same extractive mindset with them. That is exactly why it fails.
scaling
partnerships
You Are About to Spend More on Partnerships You Cannot Measure
Sixty-nine percent of B2B companies are increasing partnership investment in 2026. Only forty-two percent can measure whether any of it is working. That gap is the problem nobody is naming.
partnerships
The Partnership Announcement Is the Product
59% of founders fear their company won't survive the next 12 months. In that climate, the partnership announcement has become a specific coping mechanism — one that produces the feeling of momentum without any of the infrastructure momentum actually demands.