partnerships
For leading B2B companies in 2026, strategic partnerships account for 30 to 50 percent of total revenue. The founders making those decisions are still using the same informal process they have always used.
partnerships
When survival anxiety drives partnership decisions, founders select for availability rather than alignment. The Wilbur Labs 2026 data reveals a crisis in founder confidence — and a precise mechanism behind most failed deals.
partnerships
Sixty-nine percent of B2B companies are increasing partnership investment in 2026. Only forty-two percent can measure whether any of it is working. That gap is the problem nobody is naming.
partnerships
59% of founders fear their company won't survive the next 12 months. In that climate, the partnership announcement has become a specific coping mechanism — one that produces the feeling of momentum without any of the infrastructure momentum actually demands.