partnerships
The Partnership You Sign When the Business Feels Threatened
When survival anxiety reaches a certain threshold, founders stop evaluating partners and start collecting them. The 2026 data on why that is the most expensive thing they do.
deal-making
partnerships
The Partnership Died in the Meeting Everyone Left Feeling Good About
Founders leave first partnership meetings with genuine optimism and land in silence two weeks later. The deal did not die when the partner stopped responding. It died in the meeting everyone left feeling good about.
partnerships
The Six-Week Window
Founders tell themselves the partnership stalled because the partner went cold. The actual sequence usually runs the other direction, and the data from 2026 is making the pattern harder to ignore.
partnerships
The Deal That Dies After the Meeting
Most partnership deals die after the first meeting, not during it. Founders spend their best energy on the pitch and leave the internal review process entirely to chance.
partnerships
The Selection Problem That Scales
Partner-led growth now accounts for 30 to 50 percent of total revenue for leading B2B companies. The stakes of getting selection wrong have never been higher. The methodology most founders are using was built for a world where partnerships were optional.
partnerships
The Partnership You Can't Measure Is the One You Can't Cut
Sixty-nine percent of companies plan to increase their investment in partnerships this year, and only 42% of them have any reliable way to measure whether those partnerships are generating revenue. That gap, between commitment and accountability, is where most partnership strategies quietly collapse. The data comes from PartnerStack'
partnerships
Cold Outreach Is Dead. Here Is What Replaced It.
Founders who are still running cold outreach at volume are not failing because of bad copy or weak targeting. They are running a model that stopped working several years ago in a market that has fully adapted to it, and optimizing the execution of a broken model produces the same
deal-making
The 3 Decision-Making Rules I Use on Every Deal
Most founders I talk to have the same post-mortem story. A partnership falls apart and they spend weeks replaying what went wrong. They blame the partner. They blame the market. They blame timing. And occasionally, after enough distance, they admit they are not sure what actually happened. That is
partnerships
You Can't Scale Your Way Out of a Selection Problem
The industry is betting more on partnerships than ever before. The failure rate has not moved. What the data reveals about scaling a motion before fixing the thing underneath it.
partnerships
The Announcement Is Not the Milestone
Founders are announcing partnerships the way they used to announce funding rounds — with the same language about synergy and aligned values, and the same conspicuous absence of revenue attached to any of it.
partnerships
The Investment Is Up. The Measurement Is Missing.
Sixty-nine percent of companies are increasing partnership investment this year. Only 42 percent can tell you which ones are generating revenue. That gap is not a measurement problem. It is a decision problem.
partnerships
The Channel Generating Half Your Revenue Still Gets Selected Over Coffee
For leading B2B companies in 2026, strategic partnerships account for 30 to 50 percent of total revenue. The founders making those decisions are still using the same informal process they have always used.