partnerships
When survival anxiety drives partnership decisions, founders select for availability rather than alignment. The Wilbur Labs 2026 data reveals a crisis in founder confidence — and a precise mechanism behind most failed deals.
partnerships
Sixty-nine percent of B2B companies are increasing partnership investment in 2026. Only forty-two percent can measure whether any of it is working. That gap is the problem nobody is naming.
partnerships
59% of founders fear their company won't survive the next 12 months. In that climate, the partnership announcement has become a specific coping mechanism — one that produces the feeling of momentum without any of the infrastructure momentum actually demands.