partnerships
The Signature Is Not the Partnership
Founders treat the signed agreement as the milestone. The execution arrives later, if at all — and the announcement is what makes every honest conversation that follows more expensive.
growth
partnerships
The Insularity Filter
Seven in ten people globally now refuse to trust someone with different values or a different approach to solving problems. For founders selecting business partners, this global retreat into insularity has a specific and expensive consequence.
partnerships
The Information Was Always Complete
The founders who prepared most rigorously for a partnership almost always describe the failure as a surprise. A new B2B research report explains exactly why more information is producing less certainty, and what founders are skipping that actually matters.
partnerships
The Revenue You Quoted at Signing Is the Trust You Are Spending
AI founders are inflating ARR to win deals. The metric built for the pitch travels into the partnership and becomes the expectation your partner carries for the next twelve months.
partnerships
The Speed Trap: Why the Urgency Driving Partnership Decisions in 2026 Is a Structural Problem
The AI capital cycle of 2026 is forcing founders into joint ventures earlier than any prior tech era. The urgency feels like information. It isn't.
partnerships
When Everyone Sounds Like the Right Partner
Gartner called trust the new scarcity in May 2026. For founders vetting partners, the problem is more specific: AI has made every pitch look professional, which means the old signals that used to reveal a bad partner before the agreement was signed no longer work.
partnerships
The Dinner Is Not the Deal
Founders today are better at meeting other founders than at any point in the history of entrepreneurship. The result is a generation who leave every dinner with twelve new LinkedIn connections and zero partnerships.
partnerships
The Investment Nobody Measures
69% of companies are increasing partnership investment this year. Only 42% can measure what those partnerships produce. The gap is not a tooling problem. It is a belief problem that has been structural since the first conversation.
partnerships
The Partnership You Cannot Measure Was Never Really a Partnership
Sixty-nine percent of companies plan to increase partnership investment in 2026. Only forty-two percent can measure which ones are working. That gap is not a data problem. It is a structural confession about how those partnerships were built.
partnerships
The Year Everyone Decided Partnerships Were the Answer
The 2026 partnership investment wave is the largest scale experiment in partner-led growth the B2B world has ever run. Most of it will fail for the same reason it always has.
partnerships
Why Founders Keep Funding Partnerships They Cannot Measure
69% of B2B companies are increasing partnership investment in 2026. Only 42% can measure what those partnerships produce. That gap is not a technology problem.
partnerships
The Pilot Was Never the Hard Part
Databricks' co-founder named the pattern at Disrupt 2026: the pilot was never the hard part. The same failure architecture is running through founder partnerships, and most founders haven't noticed.