partnerships
The Year Everyone Decided Partnerships Were the Answer
The 2026 partnership investment wave is the largest scale experiment in partner-led growth the B2B world has ever run. Most of it will fail for the same reason it always has.
partnerships
partnerships
Why Founders Keep Funding Partnerships They Cannot Measure
69% of B2B companies are increasing partnership investment in 2026. Only 42% can measure what those partnerships produce. That gap is not a technology problem.
partnerships
The Pilot Was Never the Hard Part
Databricks' co-founder named the pattern at Disrupt 2026: the pilot was never the hard part. The same failure architecture is running through founder partnerships, and most founders haven't noticed.
partnerships
The Due Diligence That Matters Happens After the Deal Closes
Approximately 70% of business partnerships fail within the first five years. Every piece of advice written in response tells founders to do better research before signing. That is not where the work is.
founders
The Solo Founder Era Has a Partnership Problem
63% of new C corps in Q2 2026 were solo-founded. That number is shaping operators who have never developed the muscle for evaluating a partner, and whose first partnership will be built on instincts calibrated for independence, not relationship.
partnerships
The Urgency Trap
Partner-led growth accounts for 30 to 50 percent of revenue at leading B2B companies. Founders are reading that statistic and signing deals faster. That is the mechanism that makes those deals fail.
partnerships
The Partner Stack Won't Save You
In 2026, the B2B world has settled on a consensus: partner-led growth is the default model, and the prescribed response is infrastructure. Most founders build the stack before solving selection, and AI means they are wrong at a larger scale, faster.
partnerships
The Agreement You Write at Peak Trust Will Cost You at the Lowest Point
Founders write their partnership agreements at the exact moment they are least qualified to write them. Peak trust is the worst condition under which to structure the terms that will govern a partnership at its lowest point.
partnerships
The $100 Billion Conversation Nobody Had
Nvidia and OpenAI spent months designing a $100 billion infrastructure deal and then walked away from it because neither party resolved the question of who controls what. Most founders are running the same negotiation right now at a different scale.
partnerships
The Conversation Is Not the Structure
Founders who complete every pre-partnership conversation still blow up their partnerships. The seven questions are sensible. The problem is what founders believe they have finished when they can answer them.
partnerships
The Year Everyone Invested More in Partnerships and Still Could Not Measure Them
69% of companies are increasing partnership investment in 2026. Fewer than half can attribute what those partnerships produce. That gap is not new — it is the exact shape of how founders have always approached partnerships.
partnerships
The Partner Selection Process Most Founders Are Still Using Was Built for a World Where Partnerships Were Optional
For leading B2B companies in 2026, partner-led channels account for thirty to fifty percent of total revenue. The selection process most founders use has not changed to match.